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Bidding Information
Lot #    34920
Auction End Date    7/17/2012 11:48:00 AM (mm/dd/yyyy)
          
Title Information
Title (English)    Da`at ha-Arets mi-tokh mareh enayim
Title (Hebrew)   
Author    [Only Ed. - Unrecorded] Hevrat Dubek
City    Tel Aviv
Publisher    Hevrat Dubek
Publication Date    1939
          
Collection Information
Independent Item    This listing is an independent item not part of any collection
          
Description Information
Physical
Description
   Only edition. 1 v. (unpaged) [17 ff] : ill. 345:235 mm., light age staining. A very good copy bound as issued. Not in CD-EPI. Rare - WorldCat lists only one library (University of California at Berkeley) that owns this title.
          
Detailed
Description
   A collection of 200 cigarette cards issued prior to 1938. Arranged into 16 themed sets, the cards depict scenes in Palestine in the 1930's. Each card is glued in place. The arrangement is credited to Dr. Jacobson; the illustrations to Kraus.

Dubek Ltd. is Israels leading and longest-established cigarette manufacturer. The company produces, markets and distributes cigarettes, cigars, lighters and smoking accessories. Dubek is Israels sole manufacturer of cigarettes. Its brands have an international reputation for excellence and have frequently been awarded gold medals for quality at the prestigious international contests organized by Monde Selection. Dubek is now focusing on the development of overseas markets, and exports cigarettes to the United States and Eastern Europe.

Dubek was established in 1935, and in 1960 became one of the first companies to be publicly traded on the Tel Aviv Stock Exchange. In 2003, Dubek became a private company. Sales in 2005 amounted to $257 million including $3.2 million in exports. The company has 305 highly skilled and motivated employees.

Cigarette cards are trade cards issued by tobacco manufacturers to stiffen cigarette packaging and advertise cigarette brands.Beginning in 1875, cards depicting actresses, baseball players, Indian chiefs, and boxers were issued by the Allen and Ginter tobacco company. These are considered to be some of the first cigarette cards. Other tobacco companies such as Goodwin & Co. soon followed suit. Some very early cigarette cards were printed on silk which was then attached to a paper backing. Each set of cards typically consisted of 25 or 50 related subjects, for example famous football or Canadian ice hockey players, Boy Scouts or British butterflies. They were discontinued in order to save paper during World War II, and never fully reintroduced thereafter.

          
Reference
Description
   http://duns100.dundb.co.il/companies/600007769/index.asp
        
Associated Images
4 Images (Click thumbnail to view full size image):
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Listing Classification
Period
20th Century:    Checked
  
Location
Israel:    Checked
  
Subject
History:    Checked
  
Characteristic
First Editions:    Checked
Language:    Hebrew
  
Manuscript Type
  
Kind of Judaica
Other:    Photos